Dlush

CEO/Founder

In 1998 Adler had an epiphany: Launch a youth-market beverage joint. At the time, not a single retail beverage brand was speaking the language of American teens, all 70+ million of them. With a Georgetown law degree and budding retail consultant career in place, Adler decided instead to paradigm-bust the tired bricks and mortar beverage sector. He took his idea west to youth market haven, sunny San Diego, and recruited a top-talent team, including culinary consultants and brand developers. Adler hooked their participation with his passion for a razor-edge beverage brand. Dlush went live on July 1, 2001. The result of Adler’s work is a zebra of a very different stripe: Provocative, Hip, and Fun.

List credentials/accolades in a single sentence:

University of Maryland, University Valedictorian, 1991

USA Today, Top 120 Students in America, 1991

Retail consulting in Asia, Middle East, Central America

“I believe Dlush will succeed because I believe in Jeffery Adler. He’s smart, hardworking and creative. Jeffery’s energy is magical. He will take this thing all the way to Tokyo and back.” - John Roberts

“People that administer are what makes the industry go around, and I have a good feeling about Jeffery. He is a CEO who is ‘in the trenches.’ He thinks, eats, sleeps and DRINKS Dlush every second of every moment.” - Howard Solomon

“I believe in Dlush because, first and foremost, I believe in Jeff. He is the most tenacious and persevering person that I know. He will not give up until it is a success. Also, he has great judgment.” - David Moritz

“Adler has energized this very powerful brand through personalization and interactivity by empowering his audience and demonstrating the flexibility of the Dlush brand to both listen and grow.” - Don Hollis

“Adler is the best and the brightest. He is not only a motivator, but the most motivated person that I have ever met.” - Sara Whiteford

CLICK TO SEE AN INTERVIEW WITH JEFF